Via Lifehacker, a fascinating tool put out by Nielsen used by marketers to determine what "types" live in your ZIP code and how to market to them. Types are arrived at by, according to Nielsen, "ground-breaking segmentation techniques." You can look up your ZIP code here, and see your area broken into five main types, some with less-than-flattering names. Click on any one type to see more information about it.
"With a population that's almost 40 percent Latino, Big City Blues has one of the highest concentration of Hispanic-Americans in the nation. But it's also the multi-ethnic address for low-income Asian and African-American households occupying older inner-city apartments. Concentrated in a handful of major metros, these younger singles and single-parent families face enormous challenges: low incomes, uncertain jobs, and modest educations. Roughly 25 percent haven't finished high school." Big City Blues families shop at The Gap, go to movies, read Ser Padres, watch Noticiero Telemundo, and drive Volkswagens;
and finally, Multi-Culti Mosaic: "a mixed populace of Hispanic, Asian, and African-American singles and families. With nearly a quarter of the residents foreign born, this segment is a mecca for first-generation Americans who are striving to improve their lower-middle-class status." Multi-Culti Mosaic folks shop at CVS Pharmacy, buy "Spanish/Latin music," read Seventeen, watch Premio Juventud, and might drive a Volkswagen GLI.
Posted by Emily Lloyd at 10:15 AM
A recent David Lee King post, Help Others Get Permission, asked commenters for tips on how to get permission--when you're not at the top of the heap--to try new things at your library. Genesis Hansen made a point I find especially useful [italics mine]: "Always try to demonstrate the tangible benefits your project will offer. If you're in a place where the powers that be are generally resistant, don't phrase your request as 'this is something cool I want to try' but 'I think I know a way to help the library meet this particular service goal, and I'm happy to do the legwork to make it happen.'"
True story: this past Monday, two chickens were found pecking around in the 300s at the B________ Library. Alicia and Ted, library staff on the scene, commented with the lines about the 600s and the "other duties as assigned" on Facebook.
Daniel Pinkwater did not show up to help Alicia and Ted with the chickens, but I have a feeling he'd be good in a Chicken Emergency. At The P-Zone Forum, you can leave a message for Mr. Pinkwater. The other day, I left this:
July 20th, 2010
From: Emily Lloyd
Hello, wonderful Mr. DP! I'm a librarian and write a webcomic set in a public library called 'Shelf Check"--today's strip mentions you, so I thought I'd post the link here in case you'd like to see it: Shelf Check #422
Thanks for all you do!
and this followed:
I checked Shelf Check. I am pleased you mentioned me, but I think you should have had me appear as a character in the strip. I am easy to draw, using a compass, or the bottom of a cup or glass to get my general shape--then you put a smaller circle for the head, and two even smaller circles for the eyeglasses--and there you have me!
Posted by Emily Lloyd at 11:16 AM