It is exceptionally rare that I get offended enough by a librar* blog post to respond to it with more than pulling a coworker over and saying, "Get a load of this," but Andy Woodworth's The Master's Degree Misperception at Agnostic, Maybe, got--as we used to say in high school--on my tits. Read it, but here are two excerpts:
On any given day, I can be standing at the circulation desk side-by-side with a support staff member doing the same thing that they are doing. So long as this arrangement exists, the perception that librarianship does not require an advanced degree will continue to taint the image of the profession.
It is a disservice to the education, to the degree, and to the profession when the bulk of a librarian’s daily tasks could be performed by someone with a GED...[H]ow can we separate the MLS from the paraprofessional? Should the profession insist on a greater separation of duties? Should we surrender the reference desk over to the paraprofessional and adopt “research hours” where we can sit down with people who have actual reference questions? What needs to change in how we approach the job in the context of the library?
Woodworth concludes his post, "I’m not ignorant of the fact that this post will not apply to some libraries that have a smaller staff; nor that there will be times when there is a crossover of duties between librarians and paraprofessionals. I’m simply saying that this will continue to be an image problem so long as it is found [that paraprofessionals and librarians often do the same work] in the majority of public libraries around the country.
To my mind, the best way to solve an "image problem" is to provide patrons with knowledgeable, kick-ass, "I can't believe how much time you just saved me," "I can't believe you were able to find a book series that my reluctant reader devoured"-type service. And to have a good, helpful, I-want-to-make-your-day-easier attitude when, yes, telling folks where the bathroom is or helping them figure out how to make double-sided copies. Because they'll remember it, and when you seem friendly, they might (they often, in my experience) decide to ask you another question, a more, in Woodworth's words, "actual reference question" (that they may not previously have felt comfortable asking, or as if it was worth "disturbing" a librarian about) after they take their leak.
(please also see follow-up post)